EZContacts, the online eyewear retailer trusted by more than 5 million customers, has launched Vesari, our first in-house eyewear brand.
The debut collection features 27 runway-inspired frames. This includes 16 sunglass styles and 11 eyeglass styles for women and men. Every frame costs $95, single-vision prescription lenses included.
At-a-Glance Summary
This article discusses Vesari, EZContacts’ first in-house eyewear brand. It goes through how the brand was created and includes examples of frames in the collection.
The Question That Launched EZContacts
Why does eyewear cost so much?
This is the question that started EZContacts in 2005. Twenty years later, the same query led to Vesari.
“We sell designer eyewear every day. We know what these frames cost to make,” said Rafael Sarim Oezdemir, Head of Growth at EZContacts. “The luxury brands charge too much. You are not paying for better quality. You are paying for their logo. Vesari proves it. $95 gets you Italian-inspired designs that look straight out of a luxury collection, prescription lenses included. A comparable frame with a designer name on it will cost you $350 to $500. That difference exposes how absurd the traditional markup really is.”
The Frames People Actually Want
EZContacts carries over 50,000 products from 300+ brands. We know what is trending and what is not, across every brand we carry.
Vesari is what happens when you take that data and build a brand around it. No dusty heritage to honor. No overpriced icons to keep on the shelf. Just the latest frames shoppers actually want.
“We did not guess at what people want. We asked them,” said Joel Friedman, Chief Commercial Officer at EZContacts. “We spent 18 months digging into our sales data, researching the market, and surveying our customers. Every frame in this collection is there because our customers put it there. And they are already shaping next season’s collection.”
That makes Vesari the must-have brand for smart shoppers. For $95, customers get eyewear that would fit right in on a designer runway.
Learn More
Check out the full Vesari collection here. Learn more about what quality without the markup really means, and see the bold frames the team is obsessed with.
FAQs
What is Vesari?
Vesari is the first in-house eyewear brand created by EZContacts. The brand offers prescription eyeglasses and sunglasses inspired by classic Italian styling. The collection includes premium designs at one affordable price point.
Who makes Vesari glasses?
EZContacts designs and sells Vesari. At EZContacts, we have over 20 years of experience in the eyewear industry, and we used that experience to create frames people really want.
Are prescription lenses included with Vesari frames?
Yes. Vesari frames include single-vision prescription lenses at no additional charge.
TL;DR
- EZContacts has launched an in-house eyewear brand called Vesari. There are currently 27 frames available. This includes 16 sunglass styles and 11 eyeglass styles.
- The glasses all cost $95, with prescription lenses included in that price.
- At EZContacts, we carry over 50,000 products from more than 300 brands. We know what’s trending and what’s not, and we used that knowledge when creating our Vesari collection.
- For $95, customers can get trendy frames that would fit in on a designer runway.
