Hailey Bieber is the moment. She’s one of the biggest it-girls of this generation, between her billion-dollar Rhode beauty brand and, of course, being Mrs. Bieber. It’s no surprise that huge brands want to partner with the star.
Donna Karan New York (DKNY) is the latest to unveil a new campaign with Hailey sporting their eyewear. But the brand already had some credentials with chic shades and timeless eyeglasses. Let’s go through the history of DKNY, their new campaign with Hailey Bieber, and some top style options!
The Legacy of DKNY
Donna Karan began her career by working as a designer for Anne Klein, and she eventually rose to become the head of the design team. In 1984, she left Anne Klein and launched her Donna Karan label.
In 1989, Donna Karan launched DKNY to be a youthful, affordable subbrand of her luxury namesake label. When creating DKNY, Donna was inspired by her daughter and the vivacious energy of the Big Apple.
DKNY eyewear was created in 1992 and is now manufactured by the Marchon group.
The New Hailey Bieber Campaign
This year, DKNY eyewear has stepped up its game by announcing a partnership with Hailey Bieber as the face of the brand. The new fall campaign images have been released. One image shows Hailey in oversized, double-bridge sunglasses.
Another image shows Hailey wearing sleek cat-eye eyeglasses. Both pairs have the allure of Bieber’s personal style and DKNY’s modern city aesthetic.
It has not yet been announced if more styles will be released with Hailey. But it’s a big deal to have such a popular muse, and many eyewear brands are getting in on this. For example, Tory Burch eyewear just partnered with Emily Ratajowski for its latest campaign. These campaigns prove that celebrity collaborations are still going strong.
Major Styles by DKNY
DKNY offers a range of eyewear available in stores and online through retailers, including EZContacts. With the average price for sunglasses and frames under $100, they are some of the more affordable designer styles available.
While the brand doesn’t have the same luxury clout as names like Gucci, Prada, or Louis Vuitton, it’s carved out its own place in the market.
Eyeglasses by DKNY
DKNY glasses stand out for being fun, confident, and modern. There are styles in popular shapes, including cat-eye and aviator, as well as funky, colorful frames.
The overall energy of the collection is for women who are bold and want to say something with their fashion. While there are some subtle styles, the details, such as the shape or color, set them apart.
DKNY DK5068: Outgoing & Vibrant
These DKNY glasses are all about being outgoing with your eyewear. The DKNY DK5068 are bold, blue, and complete with patterned arms. They are perfect for creative personalities who want to express themselves with fun, stylish, and vibrant colors.
DKNY DK1028: Classics With a Twist
DKNY makes styles that are classic but with a twist. It’s how they take contemporary popular trends and make them distinctly their own. The DKNY DK1028 is proof of that. The shape is chic and simple, but the burgundy and rose gold combination makes them pop.
They’re perfect for those who want their eyewear to sing, not scream. The bonus is that they’re ideal for wearing to work and to play.
DKNY DK5065: Sharp and Chic
Some DKNY glasses are so simple yet cool that they look good with just about anything. The DK5065 is subtle, but the black and white combination looks effortlessly chic. They look fashionable without trying too hard.
These DKNY glasses are perfect for ruling the boardroom. They’re professional and confident and look great with office wear.
Sunglasses by DKNY
The range of DKNY sunglasses is similar to the eyeglasses in the sense that there are some understated styles and some adventurous models. Generally, there’s no shortage of colored frames, bold patterns, and oversized shapes.
DKNY DK109S: It-Girl Shades
The DKNY DK109S sunglasses are tiny and Y2K-inspired with their baby blue-tinted lenses. They also come in rose gold and gold with gray lenses. Countless it-girls, including Hailey Bieber, have been photographed in similar styles.
They’re also a favorite of Bella Hadid, presumably because the tiny frames show off her bone structure and eyebrows. So if you also have a heart-shaped face like Hailey and Bella, this may be the style for you.
DKNY: Sleek in Gray
Gray doesn’t have to be boring! The DKNY DK516S features a tortoiseshell print and extended rubber edges. The design takes cat-eye shades to the next level. They are a balance of timeless and futuristic. The cat-eye shape is easy to pull off, but the gray edges and print add that wow-factor.
They are the perfect shades for fashion-lovers who want to get complimented. This design is the perfect conversation starter.
How To Style Your Eyewear Like Hailey Bieber
Take inspiration from the queen of contemporary cool and style your eyewear to perfection. Hailey is known for setting trends rather than following them, and her style is generally very DKNY. She wears functional, edgy yet subtle styles that are perfect for a busy city girl.
Pair your DKNY glasses with your office wear, and opt for simple cuts and chic pants, which are a favorite of Mrs. Bieber. For casual weekends, pick a pair of glasses that are fun and energetic, and pair them with mini dresses or comfy jeans, which are Hailey’s favorite for strolling around town.
And when it comes to DKNY shades, you just need that it-girl attitude to pull them off!
TL;DR
DKNY glasses are all about having fashionable fun. So it’s no wonder they partnered with Hailey Bieber for their fall campaign.
- The campaign images show Hailey wearing two styles: a pair of cat-eye glasses and aviator-style sunglasses.
- DKNY has created eyewear that’s affordable, energetic, and fresh. All of which makes it a top choice for it-girls like Hailey.
- The eyeglasses come in a range of classic styles with a twist. They feature bright colors and vibrant prints as well as some classic styles.
- DKNY sunglasses are similar. Most of the styles are bold and statement-making, perfect for fashion-lovers.
