We’ll begin by looking at the pricing of the eyewear sold at Target Optical and EZContacts. We’ll look at their eyeglasses, sunglasses, and contact lenses and compare different products head-to-head.
Comparing Eyeglasses
Target Optical and EZContacts both sell glasses from many top eyewear brands. At Target Optical, prices start at $56 for adult glasses frames.
Target Optical Eyeglasses
At EZContacts, there are options starting from $4 for frames.
Peachtree Glasses at EZContacts
Target Optical and EZContacts sell many of the same glasses. However, generally, Target Optical’s glasses are more expensive than EZContacts’ glasses.
Let’s take the OAKLEY OX8190 as an example. At Target Optical, these frames cost $255.
OAKLEY OX8190 Glasses at Target Optical
The cheapest lenses available at Target Optical cost $85.
Lens Selection at Target Optical
And so, once you add in the basic single vision lenses, these glasses cost $340 in total.
EZContacts’ basic lenses cost $39.95, and their basic clear lens color is $9.95.
And so, in total, the same glasses would cost you $216.20. This is a savings of $124, or about 36%.
OAKLEY OX8190 Glasses Cost at EZContacts
It’s the same story with many other glasses sold at Target Optical and EZContacts. For instance, these Coach frames cost $198.98 at Target Optical.
COACH HC5110B Glasses at Target Optical
At EZContacts, the same Coach frames cost $168.30, saving you $30, or 15%.
COACH HC5110B Glasses at EZContacts
Comparing Sunglasses
Target Optical has sunglasses starting at $40.50.
Target Optical Sunglasses Prices
EZContacts, on the other hand, has sunglasses starting at $8.
EZContacts Sunglasses Prices
When you look at many of Target Optical and EZContacts’ sunglasses head-to-head, EZContacts sunglasses are often cheaper.
For example, take this tortoiseshell Ralph Lauren pair. These sunglasses cost $106 at Target Optical.
Ralph by Ralph Lauren RA5305U Sunglasses at Target Optical
The same tortoiseshell pair costs $65.19 at EZContacts, saving you $41, or 38%
Ralph by Ralph Lauren RA5305U Sunglasses at EZContacts
Here’s another example featuring the cool rose gold Oakley OO4079 FEEDBACK. At Target Optical, these sunglasses cost $286.
Oakley Feedback Sunglasses at Target Optical
At EZContacts, these same sunglasses cost $174.90. This saves you $111, or 38%.
Oakley Feedback Sunglasses at EZContacts
Comparing Contact Lenses
Target Optical and EZContacts sell many of the same contact lens brands. The contacts are often a few dollars cheaper at EZContacts.
For example, take ACUVUE Oasys for Astigmatism. At Target Optical, a box costs $70.24:
ACUVUE OASYS for Astigmatism at Target Optical
At EZContacts, the same contacts cost $63.95. These contacts are $7 cheaper at EZContacts, saving you 9%.
ACUVUE OASYS for Astigmatism at EZContacts
Target Optical also advertises deals if you buy a year’s supply. However, if you just want to buy one box at a time, you’ll often spend more at Target Optical than EZContacts.
For example, Target Optical offers 30% off this Biofinity 6-pack if you buy a year’s supply. However, the price for one box is $61.99.
Biofinity Multifocal at Target Optical
At EZContacts, one box of Biofinity Multifocal would cost you $55.95. This is a savings of $6, or about 9%.
Biofinity Multifocal at EZContacts
Other Important Price and Value Considerations
Contact Lens Subscription
EZContacts offers a subscription service that gets you 10% off the listed retail price. You can choose to have your contacts delivered every month, every two months, every three months, every six months, or every year.
Contact Lens Subscription at EZContacts
Target Optical doesn’t have a specific contact lens subscription. However, they do offer discounts on contacts if you buy annually or if you’re a first-time buyer.
Loyalty Program
EZContacts has a loyalty program called EZPoints. With this program, you’ll earn one EZPoint for every two dollars that you spend on sunglasses, glasses, or contact lenses. When you’ve earned 250 points, you’ll receive a $25 off coupon in your email. You can then apply this to your next order of $150 or more.
Target Optical rewards are part of Target’s larger rewards program. They don’t have a specific rewards program for eyewear.
Price-Matching
EZContacts wants to pass the savings onto their customers. One of the ways they do this is by price matching. If you buy eyewear on EZContacts and then find it at a lower price at a competitor’s store, reach out to EZContacts’ customer service. They’ll refund you the difference, and they’ll also give you an additional 5%. You can find the full terms and conditions here.
Target Optical accepts most major vision insurance plans, both online and in-store. They also accept out-of-network benefits.
EZContacts is an out-of-network retailer, which means you can use your out-of-network benefits while you’re shopping on EZContacts. To use your benefits, you’ll have to first pay for your eyewear yourself with your debit or credit card. Then, you can get a reimbursement from your insurance company. Don’t worry; EZContacts will help you with this! To start the reimbursement process, all you have to do is fill out this form.
You can also use your FSA or HSA card on eligible items. To use these cards, simply enter your card info at checkout, just like you would with a debit or credit card.
Who Wins
EZContacts wins this round. EZContacts offers cheaper eyewear in general than Target Optical. Also, when looked at head-to-head, they often have the same products at lower prices. In addition, EZContacts offers a variety of ways to save money, including a contact lens subscription, the EZPoints loyalty program, and the price-match guarantee.
Frame & Lens Selection
Number of Products and Brands at Target Optical vs. EZContacts
Target Optical and EZContacts both have products from major eyewear brands, including Ray-Ban, Oakley, Coach, Armani, and more.
However, EZContacts has more products than Target Optical. EZContacts has over 50,000 products in their inventory, and they have thousands of eyeglasses and sunglasses in-stock.
First, let’s look at Target Optical. For sunglasses, Target Optical has around 373 sunglasses from 11 brands.
Target Optical Number of Sunglasses
For eyeglasses, Target Optical has around 544 glasses from 15 brands.
Target Optical Number of Eyeglasses
For contact lenses, Target Optical has around 108 options available from 17 brands.
Target Optical Number of Contact Lenses
Now, let’s look at EZContacts. They have around 5,144 sunglasses in-stock from over 200 brands.
EZContacts Number of Sunglasses
For eyeglasses, they have around 7,378 products from about 250 brands in-stock.
EZContacts Number of Eyeglasses
For contact lenses, EZContact has about 124 products from 20 brands.
EZContacts Number of Contact Lenses
All of EZContacts’ eyewear products are 100% authentic and sourced directly from the manufacturer.
Who Wins
EZContacts wins this round with their far larger inventory. They have thousands of eyewear products available.
Shipping & Handling
Target Optical Shipping Times
At Target Optical, it takes about one to two days to process non-prescription eyewear. However, it takes about 14 days to process prescription eyewear once the prescription has been verified.
Once your order is complete, you can choose between three shipping options. The free option is green shipping. This option takes seven business days, and it uses sustainable solutions to reduce climate impact. You could also choose two-day air shipping for $9.99, or you could choose next-day air shipping for $16.99.
You can also choose to pick up your item in-store. The same processing times will apply if you choose this option.
There are some reviews that mention long shipping times with Target Optical. We’ll get more into that in the ‘Customer Ratings & Reviews’ section.
EZContacts Shipping Times
At EZContacts, orders placed before 2:00 p.m. EST will usually be processed that same business day. In-stock contact lenses will typically ship out within one to two business days. If you’re ordering prescription lenses, allow three to five days for your lenses to be made in the optical lab.
Once your order is out for delivery, it will typically get to you within five to seven business days if you choose standard shipping.
EZContacts offers free standard shipping in the U.S. They also offer expedited shipping for an additional fee. In addition, they offer shipping to Canada and Mexico for an additional fee.
If your order isn’t in stock, there might be a bit more of a wait before it gets to you. To ensure the item you want is in stock, look for the green tick on the product page.
In-Stock Button at EZContacts
You can filter by in-stock products to ensure every product you’re looking at is available!
EZContacts In-Stock Products
Who Wins
EZContacts wins this round with their faster processing and shipping times.
Return Policy & Warranty
Person Packing a Cardboard Box
Target Optical Return Policy
Target Optical offers a 90-day return policy for most of their items. Contact lenses must be returned unopened and unexpired. All other eyewear can be returned opened; it just must be in its original condition with all the accessories it came with.
To begin the return process, you can call Target Optical at their toll-free number. Or, you can head to the ‘Return Request Page’ if you’d like to complete your return online. Simply fill in your contact information and information about the product. Then, Target Optical will send you a prepaid shipping label within 48 hours.
There are two exceptions to Target Optical’s 90-day policy. Ray-Ban Meta smart glasses and Nuance Audio Glasses must be returned within 30 days of opening. Make sure to keep this in mind if you’re looking to return these smart glasses.
Target Optical also offers a Worry-Free Protection Plan that provides coverage for your eyewear for a year. This warranty costs $35 for single-vision lenses and $45 for progressive lenses. They’ll then have a $25 co-pay for frames or lens service/replacement, or a $50 co-pay for frame and lens service or replacement.
EZContacts Return Policy
EZContacts offers a 30-day return policy. Any items returned during these 30 days will get a 100% refund. There’s also no restocking fee. However, note that return shipping isn’t covered except in the case of discrepancies or defective products.
Contact lenses must be returned unopened and in their original packaging. Eyewear can be returned open, though. It just must be in its original packaging material and include any authenticity papers, warranty card, and accessories.
Starting your return process is as simple as can be on EZContacts! Simply log in to your account and click ‘Start Return’ next to your order details.
If you don’t want to log in, you can also use the order locator to start your return. You’ll find it on the Returns and Exchanges page.
Order Locator Form
After EZContacts’ 30-day warranty is up, the manufacturer’s warranty will apply to your product. Your eyewear will typically be protected for one to two years, depending on the product.
If you have any issues, you can reach out to the friendly customer service team, and they’ll be happy to assist you.
Who Wins
Target Optical wins this round with their 90-day return policy. However, EZContacts offers a free warranty, whereas with Target Optical, you have to pay extra.
Customer Service & Support
Target Optical Customer Service
If you need to get in touch with Target Optical, there are a few different ways you can do so. You can email them at their customer support email address. They also have a live chat that’s available on Monday to Friday from 9:00 a.m. to 4:30 p.m.
In addition, they have a toll-free phone number that’s manned Monday to Friday from 8:30 a.m. to 4:30 p.m. On Saturdays, you can call from 9:00 a.m. to 5:00 p.m.
Reviews for Target Optical’s customer service are mixed. Some customers say they didn’t receive updates about their product. One customer wrote:
“One of the worst experience with purchasing glasses on Target.
Customer care doesn’t provide any proper updates or you will never receive any notifications if the order is delayed.
I will never order glasses or encourage anyone to purchase glasses on Target.”
Another customer said he had difficulty getting a receipt to get reimbursed by his insurance. He wrote:
“I have been trying to get a receipt to populate online. to get reimbursed for my insurance. I was suppose to receive one to no avail. THe receipte will not populate online and customer service has not sent me one after I mentioned it to them. Still waiting.”
EZContacts Customer Service
EZContacts offers U.S.-based customer support. Their phone lines are manned Monday to Friday from 9:00 a.m. to 6:00 p.m. EST. Plus, there’s a live chat available during business hours.
You can also email EZContacts, and most emails will be answered within 24 hours. There’s also a robust FAQ page that can provide answers to many of your questions.
EZContacts also offers Rx verification assistance to ensure everything’s correct on your prescription. Plus, EZContacts will reach out to your insurance company to help you get reimbursed for your purchase. All you have to do is fill out a form, and EZContacts will do the rest.
Many customers praised EZContacts’ customer service. One customer shared:
“I only buy my contacts from EZContacts. They are the fastest, the most efficient, with the best prices and customer service.”
Another customer shared that customer service quickly resolved an issue with her contact lenses:
“I ordered the wrong contact prescription by mistake. Customer service quickly resolved the issue and shipped out the correct lenses.”
Who Wins
EZContacts wins this round with their more positive reviews of their customer service, along with offering extras like RX verification and insurance documentation forms.
Customer Rating & Reviews
Target Optical Customer Reviews
Target Optical has a 2.3 rating out of 5 on TrustPilot from 419 reviews. Reviews are mixed overall for the store. One customer shared that she received the wrong contacts, and she had difficulty fixing the mix-up:
“It was my second time placing online order for my contacts,so basically I did reorder my previous prescription,since it didn’t change.After I placed my order, I received an email claiming that my order didn’t match my prescription,but it was fixed and good to go.I ended up getting absolutely wrong strength of my contacts,which means ,whoever corrected my order-made mistake,and filled my prescription incorrectly!!!
When I called costumer service-the representative was horrible, and didn’t even try helping me to figure out how can I get a pair while my order being exchanged!!! And since I ended up opening the box and tried putting my contacts in-this is when I realized that prescription was wrong and I don’t see anything,so now I am worried about getting my refund!!!I should not be charged for company making a mistake like this!!!”
Over on Reddit, other customers have shared issues they’ve had with Target Optical. One Redditor named Otfitt asked:
“Is Target Optical a good/high quality option for lenses?I received a coupon from my vision insurance company for free frames from Target Optical I’d have to fill the lenses through them to qualify. I have a high prescription (-7 or -8). Previously, I’ve done lens crafters or a local shop by me. Online glasses places have been a bust.”
Another Redditor responded:
“Target optical is sub par with quality and service. My lenses in less than a year lost the coating, got replacement lenses and the coating within 3 weeks is already coming off. They don’t care either.”
Another Redditor also shared they’d had issues with Target Optical:
“They are a bait and switch company. Purchased a pair of glasses through the website with insurance. I selected a pair of glasses heavily based on the fact that the amount was under my insurance coverage, so the frames would have been completely covered. The entire checkout process reflected this until I got to the very last page of the process. I assumed that this was an error and that it could be fixed when customer service opened up. Nope.
At first they told me to wait until the items were shipped then they told me- sorry whenever insurance is applied you pay for the full price. I have asked for someone in customer service to reach out to me, but have not heard from anyone. Target was once known for their customer service, but this has soured my whole view of them.”
EZContacts Customer Reviews
EZContacts currently has a 4.0 out of 5-star rating on Trustpilot from 45,625 reviews. Many reviews praised EZContacts for their quick shipping and high-quality glasses. One customer wrote:
“I had an excellent experience with EZContacts.com. The website is easy to navigate and offers a wide selection of glasses and contact lenses from well-known brands at very competitive prices. The ordering process was simple and straightforward, including uploading my prescription.
Shipping was fast, and my order arrived well packaged. The glasses were exactly as described, high quality, and fit perfectly. Customer service was also responsive and helpful when I had questions.
I highly recommend EZContacts.com to anyone looking for quality eyewear, good prices, and reliable service. I will definitely order from them again!”
Another customer shared they’d been a loyal EZContacts customer for 10 years, and they were very happy with their experience:
“I have been getting my contacts through EZContacts for over ten years for the lower prices and great service on delivery in a timely manner. Customer service is totally reliable to get your order out prompt!”
EZContacts also has a customer gallery on their website where they share reviews and photos from verified buyers. This is regularly updated with new photos.
“I love these glasses. I already had them in black and I decided to get the red ones. They were cheaper here. They look chic and fit comfortably. Super fast processing and delivery.”
Who Wins
EZContacts wins this round with their higher TrustPilot rating. They also share customer reviews on their website, which Target Optical doesn’t do.
Website Friendliness & Features
Target Optical Website
Target Optical’s website has a simple navigation bar at the top of the page that’s easy to use, which makes products easy to find. They provide links to all their top categories.
Target Optical Website
On their eyewear pages, you’ll see a variety of filter options. This includes everything from ‘Gender’ to ‘Bridge choice & nosepads.’
Target Optical Filter Options
However, Target Optical’s contact lens page only has four basic filter options available.
Target Optical Contact Lens Filters
Target Optical also has a virtual mirror that can be used for some of their eyewear. This feature can help you see if the eyewear suits your face.
Toggle the button at the top of the filters to see all the items available for virtual mirror.
Target Optical Virtual Mirror
Target Optical’s mobile website is streamlined and easy to navigate as well. You can pay with Apple Pay from your phone.
EZContacts Website
When you head to EZContacts’ website, you’ll see it’s easy to navigate. Everything you need is in the navigation bar at the top of the website. This makes the shopping experience quick and easy.
EZContacts Homepage
In addition, EZContacts offers more filter options than Target Optical. For instance, you can filter by star ratings, which can help you see which eyewear is the most popular with EZContacts customers.
You can also filter by material, frame shape, frame size, and more. This can help make your shopping experience easier; you’ll be able to find just what you’re looking for!
EZContacts Star Rating Filter
EZContacts also has far more contact lens filters available. You can filter by Brands, Manufacturers, Contact Lens Schedule, Contact Lens Types, Base Curve, Diameter, and Reviews.
EZContacts’ mobile website is also responsive and easy to use. You can also pay using Apple Pay from your phone, which is easy and convenient. Plus, virtual try-on is available for many items.
Who Wins
EZContacts wins this round with their more advanced filters than Target Optical’s site.
Comparison Table
Feature
EZContacts
Target Optical
Pricing & Value
From $54 for glasses with lenses
From $8 for sunglasses
From $118 for glasses with lenses
From $40.50 for sunglasses
Frame & Lens Selection
50K+ products, 300+ brands
Around 1,000 products available online, around 45 brands
Shipping & Handling
Ships in 5 to 7 business days
No shipping fees for standard shipping
Ships in an average of 14 days
Free 7-day shipping, 2-day shipping for $9.99, next day shipping for $16.99
Return Policy & Warranty
30-day returns, no restocking fee
30 days + Manufacturer Warranty
90-day return policy for most items
One-year warranty available for extra fee
Customer Service & Support
Phone available from Monday to Friday, 9 a.m. to 5 p.m. EST
Most emails are answered within 24 hours
Live chat available
Phone available from Monday to Friday, 8:30 a.m. to 5:30 p.m., and Saturday from 9:00 a.m. to 5:00 p.m.
Customer service email address
Live chat available
Customer Ratings & Reviews
4.0/5 on TrustPilot
2.4/5 on TrustPilot
Website Friendliness & Features
Advanced search filters
Virtual Try-On for many glasses and sunglasses
Can use Apple Pay on phone
Not as many search filters
Virtual Try-On for some glasses and sunglasses
Can use Apple Pay on phone
Who Wins Overall
EZContacts wins overall. EZContacts offers lower prices and a much bigger inventory than Target Optical. In addition, EZContacts has faster shipping and higher customer ratings than Target Optical. EZContacts also offers more advanced search filters.
TL;DR
Pricing and Value
Target Optical has a wide range of eyewear, including sunglasses, eyeglasses, and contact lenses. Prices for the same item are generally higher at Target Optical than they are at EZContacts.
EZContacts generally offers lower prices than Target Optical on the same eyewear. They also have an EZPoints loyalty program, a contact lens subscription service, and a 105% price match guarantee.
Frames & Lens Selection
Target Optical has around 1,000 products available online from about 45 brands.
EZContacts has over 50,000 products from more than 300 brands. All of EZContacts’ products are 100% authentic.
Shipping & Handling
Target Optical’s eyewear is typically processed and shipped in an average of 14 days. They offer free seven-day shipping, two-day shipping for $9.99, and next-day shipping for $16.99.
For EZContacts, orders placed before 2:00 p.m. EST will be processed that same business day. It usually takes about five to seven days for products to reach their recipient. Expedited shipping is available for an extra fee.
Return Policy & Warranty
Target Optical has a 90-day return policy for most items. The only exceptions are Ray-Ban Meta glasses and Nuance Audio Glasses. They also offer a one-year warranty for an extra fee.
EZContacts has a free 30-day return policy, and there are no restocking fees charged on returns. After 30 days, the manufacturer’s warranty applies to the product.
Customer Service & Support
Target Optical’s phone lines are manned Monday to Friday from 8:30 a.m. to 4:30 p.m. and on Saturday from 9:00 a.m. to 5:00 p.m. There’s also a live chat and a customer service email. Reviews for Target Optical’s customer service are mixed.
EZContacts’ phone lines are manned Monday to Friday from 9 a.m. to 5 p.m. There’s also a live chat available during business hours, and most emails are answered within 24 hours.
Customer Ratings & Reviews
Target Optical has a 2.4 rating on TrustPilot. Reviews are mixed, with many customers citing issues with customer service and slow deliveries.
EZContacts has a 4.0 rating on TrustPilot. Many reviews are positive, and there are also many positive customer reviews on EZContact’s website.
Website Friendliness & Features
Target Optical has some advanced search filters, but they don’t have as many filters as EZContacts. They offer virtual try-on for some of their eyewear.
EZContacts has advanced search filters on their site. They also offer virtual try-on many items.
While Target Optical and EZContacts both have a lot to offer customers, EZContacts wins with their lower prices and much larger inventory.
Ready to shop for some new eyewear? Head to EZContacts and see how much you can save!
FTC disclosure requirements for comparisons require all claims to be truthful, non-deceptive, and evidence-based. Companies must have solid proof for claims of superiority, which can be based on scientific studies or objective surveys. Any comparison of price must be truthful and based on actual, non-fictitious prices. Disclosure of any material connection between the endorser and the product must also be clear and conspicuous.
I’m a Florida-based lifestyle and content creator who writes about the latest in eyewear, from smart lenses to sustainable frames. I have a Bachelor’s degree from Fairleigh Dickinson University and a Master’s Degree from the University of Edinburgh. I’ve previously worked for Gemini Literary Magazine, Featured, Brainfall, Shareably, and The Feed. When I’m not writing, you’ll find me exploring museums, hiking new trails, or soaking up the sun at the beach (always with great sunglasses, of course).
