Model wearing gold and black Valentino sunglasses

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Valentino is one of the biggest names in fashion. The brand has gone from strength to strength. Now, Valentino is in the news again due to a new deal with Kering.

Kering is one of the largest and wealthiest companies in the industry, and it owns the likes of Gucci and Saint Laurent. And so, this deal could really shake things up for Valentino.

So, what is the legacy of Valentino sunglasses, and what will they become?

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Hailey Bieber wearing DKNY 1038 cat-eye glasses

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Hailey Bieber is the moment. She’s one of the biggest it-girls of this generation, between her billion-dollar Rhode beauty brand and, of course, being Mrs. Bieber. It’s no surprise that huge brands want to partner with the star.

Donna Karan New York (DKNY) is the latest to unveil a new campaign with Hailey sporting their eyewear. But the brand already had some credentials with chic shades and timeless eyeglasses. Let’s go through the history of DKNY, their new campaign with Hailey Bieber, and some top style options!

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Man playing a video game with digital lights reflected on his glasses

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Video games are more popular than ever! A whopping 61% of the U.S. population plays at least an hour of video games a week. More than 190 million people, from ages five to 90, admit to being gamers. 

With numbers that big, the eyewear industry is bound to take notice! Gamers have become an eyewear demographic of their own, and gaming glasses are starting to take off.

But do gaming glasses actually work? Or are they just another overhyped eyewear product that you don’t really need? Let’s get into it and find out!

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Man in glasses and woman look at each other holding coffees

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Our eyes are often called the windows to the soul, and for good reason. They tell us a lot about a person, just like the clothes someone chooses to wear. While fashion choices still matter, singles today pay just as much attention to eye contact, glasses, and visual cues when forming first impressions.

As “swipe culture” and video dates continue to become more prevalent, people have grown to rely on appearances. With less reliance on physical presence, singles use visual details — especially around the eyes — to gauge confidence, personality, and attraction. After surveying a nationally representative sample of 1,000 Americans, EZContacts found that reactions to glasses varied not only between men and women but also across different backgrounds.

Let’s look deeper into these findings to uncover how eyewear and visual appearance affect attraction, self-image, and behavior. 

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