A price increase label points to a contact lens on the tip of a man's finger

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Lately, prices for everything from eggs to gas have gone through the roof. If you’ve worn contacts for a while, you’ve probably noticed that the best contact lenses seem to be costing more by the day, too. Or maybe prices are preventing you from even giving them a try.

What’s causing the rising costs? And what can we do about it? Keep reading to find out!

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(Left) Man wearing a black tank and gold sunglasses; (Right) Blonde-haired woman wearing pink sunglasses

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Eyewear was once all about utility, practicality, and simply being able to see. Today, it’s a multibillion-dollar industry built on fashion, identity, and personal expression.

But with that growth comes bigger issues. One of the most overlooked? Gender bias. And whether you realize it or not, it may be influencing what you buy.

How deep does the problem go? Let’s find out.

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