Gentle Monster ad campaign featuring two models in glasses

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Every few years, a brand comes along that takes the fashion world by storm. I’m talking about HUGE success stories like Miu Miu and Off-White. Well, there’s a new kid in town, and it’s focused on eyewear!

Gentle Monster is a brand that sets its own rules, with its roots in the South Korean fashion and pop culture scene. Let’s uncover how it went from humble beginnings to a global phenomenon.

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