Home BUY SMART Why is EZContacts So Cheap?

Why is EZContacts So Cheap?

by Amina Katana
Shocked Shopper Surrounded by Sales Tags

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A depiction of thousands of retail locations on a U.S. map vs. one EZContacts warehouse
Thousands of Retail Locations vs. One EZContacts Warehouse

You’re probably here because you’re tired of scrolling reviews, seeing everyone asking, “Why is EZContacts so cheap?”

There are so many theories! And it’s not easy trying to be Sherlock Holmes, investigating whether or not we sell authentic eyewear. If we do, how can it be priced so low? There must be a catch—there always is, right?

Let’s get to the bottom of it.

Are the products on EZContacts.com real?

How can EZContacts products use brand logos and names? Are these premium glasses even real or knock-off products with those fake logos? These are the questions being discussed all over the Internet.

Fake eyewear looks bad and feels worse. Then, there’s the added paranoia of walking down the street and wondering if everyone knows you’re wearing cheap, phony designer shades.

If this concern is the main reason you’re avoiding ordering those sunglasses you’ve been eyeing on the EZContacts website, stop, take a breath, and add them to your cart.

EZContacts products are real! We carry nothing but authentic merchandise and have developed relationships with many major name brands. We offer options from top designer brands, including Tom Ford, Gucci, and Prada, as well as specialized eyewear brands, such as Oakley, Maui Jim, and Ray-Ban.

Just take a look at what our customers are saying:

Portia P., February 25, 2025
⭐️⭐️⭐️⭐️⭐️

It’s hard to shop online for eyeglasses but the return policy is sufficient so I took a chance & was successful! … I was skeptical cuz no reviews … Comes with a Gucci bag, case, wipe. The label & serial number are inside the arms. I love the simple GG monogram. Great purchase!

Gucci
GG0613O


JustJenRx, March 27, 2025
⭐️⭐️⭐️⭐️⭐️

“Absolutely LOVE these and they are 100% authentic! Came with everything like lens case and pouch, along with DG booklet and box! I am SUPER IMPRESSED! Shipping took 13 days!”

Dolce & Gabbana
DG4501

An EZContacts customer named Jen wearing her new Dolce & Gabbana DG4501 oversized sunglasses

But why is EZContacts so cheap? 

Even if you now believe that our products are authentic, you might be wrestling with how they can be real but so cheap.

Well, here’s more of the truth …

  • We often work directly with manufacturers.
  • Our margins are smaller than many other retailers.
  • Our overhead is lower than most brick-and-mortar stores.
  • We purchase our most popular products in bulk. 

And the best part? We pass our savings straight to our customers.

We believe that everyone should be able to afford high-quality luxury eyewear. Price can often be a barrier, so we offer discounts whenever possible. Why? Because we care about providing quality eyewear to our customers and know that it can make a difference in countless people’s lives.

There has to be more to it!

Fancy stores with cool, shiny offices in prime locations are costly to maintain, with sky-high rental prices, bills, and other overhead. It’s a struggle for lots of retailers! Since we’ve never had a physical store (and don’t plan on opening one), we can keep our costs down and pass on the savings through our incredible discounts! 

We also keep overhead low by not using celebrities and influencers to market our products. We prefer to keep it simple by maintaining a great website that our customers can easily use. It’s less about being bold and flashy and more about providing a vast selection of affordable yet high-quality products.

Additionally, we cut out the middleman.

What does it mean to “cut out the middleman”?

Many eyewear retailers with physical stores don’t source eyewear directly from manufacturers; instead, they go through other channels, such as distributors.

The process of going through middlemen adds to the cost of the final product. That’s why you’ll notice those cool new Prada shades cost more in store, or those chic Tory Burch glasses have a markup.

At EZContacts, we have spent years building direct relationships with manufacturing companies. The result? We source certain products directly, and since we save on intermediary costs, we can pass the savings on to our customers.

One EZContacts customer who knows all about these steep discounts is Jae M., who purchased Versace VK4429U children’s sunglasses and reported, “Excellent value for an authentic item:”

The child of an EZContacts customer looking cute and cool in Versace VK4429U sunglasses

Jae M., August 9, 2024
⭐️⭐️⭐️⭐️⭐️

“Almost bought these from LensCrafters for $200, glad I found these! They are 100% authentic and even the case and everything is included. My 2 year old looks super cool in these and doesn’t mind wearing them. To add, my 2 year old is a pretty big 2 year old so they’d probably fit older kids as well.”

Versace
VK4429U

Do you really match prices?

Ahh, you’ve heard of our 105% Price Match Guarantee! That’s also legit. If you see an eyewear product we sell cheaper elsewhere, you can order it through us and send us a screenshot of the other store’s price. 

We’ll not only match it but also offer an additional 5% discount, as long as the guarantee terms and conditions are met. This promise helps us ensure our customers get the best deal possible.

Susan R. knows! She got a great deal on her Miu Miu eyeglasses:

Susan R., March 29, 2025
⭐️⭐️⭐️⭐️⭐️

“The quality of these frames is fire, and the Crizal lenses have the best clarity I’ve ever seen, “literally “???? Also try to price match this company, Good luck !!! Thank you EZ Contacts!”

Miu Miu
MU 02XV

How is price matching even possible? 

Some of the major eyewear retailers have thousands of stores across the U.S. Since the largest companies in the industry own some retailers, you might expect their prices to be lower. But as noted earlier, having physical stores isn’t cheap.

Now, multiply those overheads by the number of stores across all the states. Compare all those locations to one central EZContacts online superstore, and you’ll get a picture of why some retailers have higher prices on their eyewear.

EZContacts customer Kamila P. was a first-time shopper and a skeptic, until she discovered that not only were her Dolce & Gabbana sunglasses authentic, but they were also 50% cheaper than she had found them at an in-store retailer.

Dolce & Gabbana DG2279 sunglasses alongside its authenticity card and packaging

Kamila P., February 19, 2025
⭐️⭐️⭐️⭐️⭐️

“I found these in person at a sun glass hut and really liked them but wanted to see if I could get them cheaper online. They were $392 in store, just like this original advertised price is, but I bought them from this website almost 50% off. Because of this I was a little skeptical about the legitimacy of the website and authenticity of the glasses, but from outside reviews I read, it seemed trustworthy. Indeed, the sunglasses came just 3 days after I ordered them, in a cloth case and a sturdier case and also with a spray cleaner, but no cloth to clean the sunglasses with. As far as I can tell, they look exactly the same as the ones I tried on in the sunglass hut and I’m very happy!”

Dolce & Gabbana
DG2279

Barbara F. also found her Oliver Peoples sunglasses cheaper at EZContacts:

Barbara F., September 23, 2024
⭐️⭐️⭐️⭐️⭐️

“Love love love these sunglasses. Unusual aesthetic, flattering shape, very comfortable. Simple, classic and elevated styling. EZcontacts was excellent to work with. Order process, post order communication and tracking was excellent, timely and accurate. The glasses actually shipped immediately and not 4-5 weeks. Price was better than most retailers. I was thrilled. I would definitely recommend this company.”

Oliver Peoples
OV1342S 1984C

You have a clearance section, too?!

If EZContacts is so cheap, you might not expect anything to ever go on sale. Guess again! As a specialized eyewear retailer that sells only sunglasses, eyeglasses, and contact lenses, we have developed a system that enables us to offer heavily discounted products. 

We even have clearance sections full of incredible designer products for less. These areas of our online store are full of last-chance buys on eyeglasses and sunglasses, so you savvy shoppers can grab yourself a bargain before they go.

There are some real gems in there, from bold, funky shades to classic everyday frames:

And just because they’re on clearance doesn’t mean anything is wrong with them. They are simply products that we are clearing to make way for other models.

Do you also discount non-clearance items?

There are HUGE discounts on non-clearance items, as well! When scrolling through eyewear, you might not immediately see instant discounts. But when you click on a product, you should see whether or not it’s discounted and what the original price was.

For instance, take a peek at these popular Miu Miu sunglasses:

One word of warning: The prices in our store are sometimes temporary! If you see something you like on offer, it might not be available forever. Get your glasses or contacts while the cost is right where you want it!

Any more perks and discounts? 

We know it can seem like every time you turn around, you need to buy new contact lenses. If soft lenses are your preference, you have to keep buying fresh pairs. There’s no getting around that, so we wanted to make it as cheap and easy as possible with a subscription service.

If you opt in while ordering your contact lenses, you’ll receive 10% off. It’s as simple as checking the box next to “Add to Cart” and choosing the frequency: three months, six months, or a year.

Ordering EZContacts discounted lens subscription service with the simple check of a box and frequency selection
EZContacts Lens Subscription Service

This feature automates future orders. No forgetting and running out of contacts, only to have to dash to the store and buy an overpriced box. The subscription service also gives you instant savings!

In-store, you might not find these kinds of offers, but because of how we operate, we can offer generous discounts. 

Keep in mind that you can pause or cancel at any time online. And if you’re thinking it seems too good to be true, to make you feel even more secure, we’ve got a hassle-free return and exchange process.

What about a loyalty rewards program?

We understand that investing in eyewear isn’t inexpensive, so we’ve developed a system to reward our loyal customers.

Say hello to EZ Points!

$2 Spent = 1 EZPoint, 250 EZPoints = $25 Credit
EZPoints System Explained

It’s simple. For every $2 you spend on eyeglasses, sunglasses, or contact lenses, you can earn one EZPoint. Once you have 250 (active) points, you’ll receive a $25 voucher to spend on a future purchase!

That means you could receive your voucher within a couple of purchases of designer shades or glasses, or a few months of contact lens purchases.

For repeat buyers, it helps make future purchases cheaper. And the best part is, unlike retailers that offer limited, time-sensitive coupon codes and flash sales on certain eyewear, EZpoints can be spent on what YOU like! You’re not limited to certain brands or styles; you can use your voucher towards your top choice.

It’s our way of saying thank you to customers who continue to choose EZContacts.

Are the EZContacts customer reviews real?

We get it; after seeing those reviews, you might be questioning if they’re genuine. After all, it’s a known fact that countless websites create fake reviews. It’s a minefield out there! So, you’re smart to be skeptical.

Our reviews are from verified customers who have purchased items and left honest, unfiltered feedback. Sometimes, customers even upload photos of themselves wearing their eyewear, which can be found in our customer gallery.

Alternatively, you can scroll down any product page to see “Customer Photos” or thumbnails in the “Ratings & Reviews” section.

What about shipping?

Now that we’ve addressed the skepticism about the authenticity of the products and reviews, let’s tackle another big question mark: how and when you’ll receive your order.

We offer free shipping across the United States, with no minimum spend! Orders are shipped via USPS Standard, which typically takes 5–7 days. If you need your order faster, you can choose to upgrade to one of our express options to expedite it.

And handling?

Generally, orders placed before 3:00 PM Eastern Time are processed on the same business day. If your order is for prescription lenses or sunglasses, the standard turnaround time is 3–5 business days, allowing the lenses can be custom-made in our optical lab. However, some custom items might take 1–2 days to reach our warehouse.

Here’s some more info:

Contact Lenses

  • Contact lens orders go through a prescription verification process. There are three different ways to get the information we need: loading your script yourself, providing your doctor’s information, or renewing your RX online and having results sent to us. 
  • If there is an issue with your prescription, we’ll contact you for updated information. Otherwise, if the RX is verified and approved and everything else goes smoothly, we ship contact lenses the same day if they are ordered before 3:00 PM Eastern Time.
  • Order delays happen occasionally, but if we realize there is an issue because of credit card verification or availability, we’ll contact you via email within 24 hours.

Eyeglasses, Sunglasses & Custom Frames 

  • Double-check the product page of your chosen frames to see if they’re in stock. If they are, you should see a green checked box saying “in stock” above the product name. When ordered before 3:00 PM Eastern Time, in-stock items are shipped on the same business day.
  • Frames requiring custom or prescription lenses are prepared in our state-of-the-art lab, ready for shipping as quickly as possible. Timing will depend on your needs. To find out more about lead times or delays, contact our friendly customer service staff.
  • Be aware that some products can take 1–2 business days to reach our warehouse.

It’s all so speedy and easy! Victor R. got his frames in under a week:

Victor R., January 29, 2025
⭐️⭐️⭐️⭐️⭐️

“Beautiful well crafted made in Italy frames with a beautiful lens system. I opted for the Brown Stripe version but I have seen all 3 and you can’t go wrong with either of the 3 options. EZ Contacts service was outstanding. Had them in hand in under a week.”

Maui Jim
KEAHI

Are the EZContacts customer reviews real?

After all these reviews, you might be questioning if they’re genuine; after all, countless websites create fake reviews. It’s a minefield out there! So, it’s smart to be skeptical.

Our reviews are from verified customers who have purchased items and left honest, unfiltered feedback. Sometimes, customers even upload photos of themselves wearing their eyewear, which can be found in our customer gallery.

Alternatively, you can scroll down any product page to see “Customer Photos” or thumbnails in the “Ratings & Reviews” section.

Say it again! Why is EZContacts so cheap?

There’s no catch here! You read it right, and the proof is in the pudding. Since we care about our customers and want to give everyone access to high-quality eyewear, we keep our overhead low and rely on our strong relationships with manufacturers and suppliers so we can offer you the best eyewear at the lowest prices.

Now that you know the whole story, you can finally grab those contacts you’ve been waiting on or confidently rock your new designer glasses, knowing they’re the real deal, even if you get them at a discount!

For the most current information on policies, dates, or specific figures discussed in this article, please refer to the links provided or visit our main website’s policy section. Please note that while this article provides a helpful overview, these specific details were accurate at the time of publication and may have been updated since.

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