For years, it felt like eyewear was getting a little repetitive in its shapes and styles. But today, there are a slew of fresh, fun brands pushing eyewear in exciting directions. The Japanese company MASAHIROMARUYAMA is one of them.
They are truly challenging perceptions of beauty and perfection. They’ve also created innovative designs that have been steadily growing a cult following.
See if you’re convinced.
If you’re a fan of timeless eyewear, you’ve probably heard of Cutler and Gross. They’re known for their iconic British designs and high-quality materials. They’ve attracted a wide audience of dedicated followers, from celebrities to eyewear lovers.
Now, the brand is expanding in the U.S. through a strategic partnership with Europa Eyewear. Here’s what to know about this classic British brand.
Have you been wanting to try some new, eye-catching frames? Glasses are a great way to accessorize and show off your personality.
That’s where OGI Eyewear comes in. The brand offers fun frames for every mood in its new 2026 collection. You may just want to order more than one pair!
Let’s take a look at some favorites from this new collection.
There’s an eyewear brand that’s making waves in the United States, and it’s called Jimmy Fairly. This French brand is starting to grow in popularity, including with celebrities.
Jimmy Fairly sunglasses have been spotted on everyone from Dua Lipa to Gigi Hadid. Harry Styles also recently wore a pair of their Brooklyn Aviators on-stage during his Together, Together tour.
Jimmy Fairly is having their moment. But will they become a major eyewear player in the U.S., or will they remain popular only in Europe? And more importantly, are they worth buying?
When I say Denmark, you might think of hygge, snow, and Vikings. But the small country is making waves in fashion, too!
Copenhagen Fashion Week has become one to watch after the Big 4 (London, Milan, Paris, and New York). Eclectic, contemporary Denmark-based brands like LIÉ STUDIO are helping to put the country on the fashion map.
LIÉ STUDIO has mostly focused on bags and jewelry, but now, the cool-girl brand is launching its first sunglasses line this summer. Let’s get into the brand’s story and what you can expect from their new eyewear line.
