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Trends

(Left) Man wearing a black tank and gold sunglasses; (Right) Blonde-haired woman wearing pink sunglasses

Unpacking Gender Bias in Eyewear Marketing

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Eyewear was once all about utility, practicality, and simply being able to see. Today, it’s a multibillion-dollar industry built on fashion, identity, and personal expression.

But with that growth comes bigger issues. One of the most overlooked? Gender bias. And whether you realize it or not, it may be influencing what you buy.

How deep does the problem go? Let’s find out.

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A smiling man wearing a brightly colored shirt and hat with translucent white, round Goodr sunglasses

My Honest Take on Goodr Sunglasses (Before You Hit “Checkout”)

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There’s an eyewear brand that’s been on everyone’s lips lately: Goodr sunglasses. Their shades aren’t fancy or expensive. They’re just colorful, sporty styles that people of all ages seem to love.

In the last decade, Goodr has changed the game with eye-catching products and an attention-grabbing marketing persona. Let’s get to the bottom of this intriguing company!

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Women representing eyeglass fashion trends: round tortoiseshell, oversized wire-rim, square black, and classic tortoiseshell

Eyeglass Fashion Trends for Women: What Your Glasses Say About You

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So, you’re picking out a new pair of eyeglasses and feeling overwhelmed by all the recent fashion trends. Looking through the options, you might think, “It doesn’t really matter, right?”

Wrong! Whether you’re into bright, spunky styles to show off your bold persona or smart, subtle frames that say, “I’m cute and smart,” your glasses reveal a lot about your personality.

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