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Gentle Monster ad campaign featuring two models in glasses

Gentle Monster: Why The Brand Blew Up

3,290 total views, 3 today

Every few years, a brand comes along that takes the fashion world by storm. I’m talking about HUGE success stories like Miu Miu and Off-White. Well, there’s a new kid in town, and it’s focused on eyewear!

Gentle Monster is a brand that sets its own rules, with its roots in the South Korean fashion and pop culture scene. Let’s uncover how it went from humble beginnings to a global phenomenon.

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A man in a striped suit and sunglasses looking through a large magnifying glass

Glasses That Spy: Are Your Smart Glasses Tracking You?

2,560 total views, 0 today

Have you seen everyone online asking, “Are your smart glasses tracking you?” With wearable technology quickly changing, smart glasses are becoming increasingly sophisticated … and maybe a little suspicious. 

After doing some detective work, I’ve found that the answer is complicated. Let’s see what’s really going on here!

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(Left) Man wearing a black tank and gold sunglasses; (Right) Blonde-haired woman wearing pink sunglasses

Unpacking Gender Bias in Eyewear Marketing

2,647 total views, 0 today

Eyewear was once all about utility, practicality, and simply being able to see. Today, it’s a multibillion-dollar industry built on fashion, identity, and personal expression.

But with that growth comes bigger issues. One of the most overlooked? Gender bias. And whether you realize it or not, it may be influencing what you buy.

How deep does the problem go? Let’s find out.

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A smiling man wearing a brightly colored shirt and hat with translucent white, round Goodr sunglasses

My Honest Take on Goodr Sunglasses (Before You Hit “Checkout”)

2,808 total views, 0 today

There’s an eyewear brand that’s been on everyone’s lips lately: Goodr sunglasses. Their shades aren’t fancy or expensive. They’re just colorful, sporty styles that people of all ages seem to love.

In the last decade, Goodr has changed the game with eye-catching products and an attention-grabbing marketing persona. Let’s get to the bottom of this intriguing company!

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