You may recognize Jimmy Choo as a celebrity favorite shoe brand often seen strutting across the red carpet. Jimmy Choo is a brand synonymous with great shoes, and for good reason.
They began as a bespoke shoemaker, based in London in the early ‘90s catering to the likes of Princess Diana and a crew of global jet setters. The eponymous brand was officially founded in 1996 along with Jimmy’s niece, Sandra Choi, who had previously been designing in the atelier. Choi was brought on board as a creative director, a position she still holds to this day while Mr. Choo departed the company in 2001.
The exceptional Italian craftsmanship was well-adored by the growing list of sophisticated clientele, and their first collection was unveiled with immediate success. With the ultimate goal of becoming a global luxury business, they began significant expansion into different countries and across product categories.
Often seen as a pioneer in celebrity dressing, Jimmy Choo was one of the first to bring shoes and handbags to Hollywood where the red carpet soon became the showcase of the brand, where it still remains largely revered. This reputation helped catapult them into rapid expansion, in addition to a flavor for bold and dramatic advertising with many ads portraying strong, glam women in towering heels and luxurious handbags.
To this day, Jimmy Choo encompasses a complete luxury accessories brand. While women’s shoes remain at the forefront of the company, they also offer handbags, scarves, fragrances, and, of course, sunglasses. Jimmy Choo eyewear personifies the ethos of the rest of the brand— high-fashion, femininity, and glamour instilled into eye-catching styles made with excellent craftsmanship.
