When viewers of Britain’s Got Talent first saw Simon Cowell in red-tinted glasses, they thought they were just a fashion statement! But it turns out these glasses are much more than that.
Cowell’s glasses are actually migraine glasses. They’re designed to help people who get migraines from oversensitivity to light. And, like more than 37 million Americans, Simon Cowell suffers from debilitating migraine attacks.
He explained how the glasses were helping him manage migraines and light sensitivity caused by long days under studio lights. Then, he let slip that he was working on his own eyewear brand.
In October 2025, reports surfaced that the project would be called Soothe, and it could launch within the following 12 months.
But when will Soothe launch exactly? I decided to do a little detective work to get an idea of what’s going on with the brand. Will we be seeing a Simon Cowell eyewear range any time soon?
Before we investigate the future of Soothe, let’s take a closer look at migraine glasses themselves. What are migraine glasses, and can they actually help soothe migraine symptoms?