Author:

Barry Silver

I’m an accomplished copywriter and creative director with over three decades of experience in the advertising field. I’ve been the owner of FeldmanCreative since 1995, and I’ve worked for CloudShare, LeadSquared, Taboola, and ShortStack. I have a Bachelor’s degree from California State University, and I currently live in California.

Your Guide to Contact Lenses [Infographic]

Written By Barry Silver

3,511 total views, 17 today

Having been in the business of delivering affordable contact lenses to customers for more than a decade, we field a lot of questions about the products.

For instance, customers want to know whether or not contact lenses provide better vision than eyeglasses, which we’ve answered here.

Wearers of contact lenses want to keep up with developments that introduce new options, such as the recently released Acuvue Oasys with Transitions, an innovative new breed of contacts that are light sensitive.

And, of course, if you wear—or are considering—contacts, you’re likely to have basic questions, such as:

What vision issues do contact lenses correct?
What are the different types of contact lenses?
What materials are contact lenses made of?

We’ve answered these questions and more with our new infographic, Your Guide to Contact Lenses.

Selecting Shades: Your Guide to Choosing Sunglasses

Written By Barry Silver

25,854 total views, 19 today

Of course, it’s hard to see when the sun shines in your eyes. But make no mistake, first and foremost, wearing sunglasses is the healthy thing to do for oh-so-many reasons…

Beyond improving your vision in bright light, sunglasses prevent long-term health conditions, reduce eye strain and the headaches it causes and protect your eyes from elements including wind, dirt, dust and sand.

Sunglasses help make things look sharp—and you can look sharp too. Let’s look at what you should be looking for when selecting your shades through the lens of both practicality and fashion.

Are Your Designer Glasses Authentic?

Written By Barry Silver

38,615 total views, 20 today

You ordered and paid for name brand eyeglasses or sunglasses. How can you be sure they’re authentic?

Given how often eyeglasses and sunglasses purported to be name brands are actually knockoffs, you’ll want to know how to spot the fakes.

Let’s start with how the glasses are described.

Some sellers are “sneaky honest” in the way they describe the item. Look to sniff-out such tactics when descriptions say “inspired by [brand name]” or the like. For sure, don’t let the word “replica” slip past you. Also, look for misspellings, perhaps subtle ones: Pradda, or Guci, for instance.

Types of Lenses for Glasses: The Essential Guide to Prescription Lenses

Written By Barry Silver

38,283 total views, 20 today

You select frames based on style. But what about the all-important lenses mounted in your frames? You select your prescription glasses lenses based on your vision needs. Or, at least, you should.

The eyeglass lenses you choose can also affect your appearance, comfort, and safety. We’ve created this guide to help you make informed decisions about your eyeglass lenses. These choices include eyeglass lens materials, designs and coatings.

Are Contacts Better Than Glasses? The Pros and Cons

Written By Barry Silver

8,300 total views, 16 today

The questions have been posed to optometrists since contact lenses came to be: Should I get contact lenses instead of eyeglasses? Are contacts better than glasses?

Of course, the question isn’t as simple as “Should I get blue jeans or black jeans?” So, a number of important questions follow… About vision. About costs. About lifestyle.

So here and now, we’ll dive into the questions and delve into the answers with a level of detail that should help “clarify” things for you.

Yes, you should buy contacts…

Of course, all kinds of “ifs” follow, but the reasons to consider and buy contacts are many: