Fashion Archives

Maui Jim Sunglasses: Our Top 7 Stylish Choices

Written By Kara Keigan

Maui Jim started in 1980 as a no-frills operation selling sunglasses on the beach in Lahaina, Hawaii. They had set up on the pool decks of the resorts in Maui, offering respite from the sun for all the vacationers who had lost or forgotten their sunglasses.

It doesn’t take long in the Hawaiian sun to realize Maui is no place you want to be lacking protection for your eyes. The glare of the water and sand is heightened under the harsh sun, and many visitors realized normal sunglasses just wouldn’t do the trick.

Maui Jim created a lens that would offer full UV protection, polarized lenses that would ward off the glare, in addition to revolutionary lenses that would enhance colors naturally perceived by the eye, bringing the brilliant colors of the island to life.

Referencing that color and light are key parts of the human experience, Maui Jim sunglasses focus on showing off the full spectrum. On the brand’s website, they claim…

“The harsh glare of the Hawaiian sun is what inspired us to design a lens that not only shields the eye, but also improves the color, clarity, and detail of the world around. Designed with your comfort in mind, our PolarizedPlus2® technology reduces the impact of the sun’s harsh glare while offering relief from a number of long-term health risks.”
(Source)

Their first customers on that pool deck would buy Maui Jim sunglasses, then would immediately start to show off to others how great the lenses were, becoming salesmen for this small setup. Because of this immediate positive response, they realized they had a product others loved (and really needed), as evidenced by the loyal following and natural word-of-mouth marketing.

Hailey Bieber Glasses: 8 Stylish Frames to Check Out

Written By Kara Keigan

Hailey Bieber has taken the fashion world by storm. Her famous off-duty style and ultra-famous husband have led her to cover magazines from Elle to Harper’s Bazaar. And her latest collaboration with Vogue now allows fans of her style to wear pieces designed and collaborated with Hailey herself. Trust me, she knows a few things about accessorizing, and these Hailey Bieber glasses prove it!

Whether she’s taken to the streets in a full matching suit or dressed down in streetwear, the model is constantly shown in ensembles that feel put together yet just casual enough. With 45 million followers on Instagram, Hailey is a true style star with an audience to match. It’s no wonder Vogue Eyewear tapped the popular Bieber to collaborate on a new line of specs.

Tortoise Shell Glasses: Our Top 5 Elegant & Timeless Frames

Written By Kara Keigan

Although they have been around for centuries, tortoise shell glasses are a timeless classic, modernized by recent shapes and colorways, and flattering to all face shapes, ages, and genders.

Though once a luxury material made from real tortoise shells, the modern acetate counterpart still offers the same dose of effortlessness and style with added durability. Its long history was utilized in everything from furniture to the first styles of fashionable glasses, starting with the Ancient Greeks.

Very Peri: Why Pantone’s Color of the Year is Perfect for Glasses

Written By Kara Keigan

Each winter, just as fashion week is ending, Pantone releases a color of the year. The color of the year can be seen trending in fashion, design, accessories, and makeup, and this year is no different. This year’s bold color is the perfect place to get inspiration for your next pair of glasses. Somewhat purple, somewhat blue with a red undertone, the color—lovingly named Very Peri—instantly creates a good mood.

Pantone even goes on to say Veri Peri’s “dynamic presence encourages courageous creativity and imaginative expression.”

Sunglasses Trends from the 2022 Fashion Runways

Written By Kara Keigan

Twice a year we turn to New York, Milan, Paris, and London to see what designer’s latest collections entail and what we can anticipate from this year’s trends.

From bold fashion, come bold accessories to match and this season was bolder than most after almost two years without traditional runway shows. Across four cities and shows, we’re inspired by the biggest trends to look out for in 2022. From brightly colored frames to new shapes and silhouettes, we have rounded up 7 trends to look out for — and how to shop them now.