Love is in the air!
And now is the time to wow your loved one with a thoughtful gift. Valentine’s Day is the perfect time to show the special people in your life how much you appreciate them. Whether you are celebrating with your significant other, your family, or your girlfriends, there’s something for everyone on this list.
And with a Valentine’s Day gift this good, we won’t judge if you pick up a gift for yourself too.
Wearing sunglasses in the winter is often a topic for discussion. Some argue sunglasses aren’t really needed when the sun’s not shining. For the record, we want to remind you that UV protection is needed year-round.
While there are numerous reasons to put on a pair of shades in the winter (UV protection and protection from snow reflection to name a few), sunglasses can also act as a great fashion accessory to dress up your face and elevate your look. In fact, outside of the fact sunglasses are functionally necessary year-round, sunglasses are also a style power move, taking your bored tried-and-true puffer to runway ready with a simple swipe of an accessory.
From Milan to New York to London to Paris, fashion month is a time for designers to present the collections they’ve been tirelessly working on so the rest of the world can appreciate their craftsmanship and take note of upcoming fashion trends.
And while you can predict upcoming trends by meticulously watching the runway shows for repeating trends, paying attention to your favorite models, influencers, and street style stars is also a sure way to know when a trend is hot. If there is one trend I saw repeatedly and unabashedly adored by showgoers, it was the sporty sunglass trends—specifically this style of Balenciaga shades.
Gender-fluid designs and styles have become a catalyst in fashion, ushering in easy-breezy combinations and styles that suit men and women alike.
Sunglasses offer another area where you can try on trends, without committing to strong feminine or masculine details. Everyone needs a pair of sunglasses to protect themselves from UV rays, and now they feature just as much of a style statement as their effective protection.
Ray-Ban is one of the top-selling unisex brands, citing that less than 5% of their styles in sunglasses or eyeglasses are for either men or women. Aviators, Wayfarers, and Clubmasters… these timeless frames offer style for the masses.
Unisex sunglasses are often timeless as the classic shapes that suit men or women are the types of flattering styles to stick around. We’ve rounded up four popular unisex sunglass styles that flatter anyone and everyone to shop below.
Maui Jim started in 1980 as a no-frills operation selling sunglasses on the beach in Lahaina, Hawaii. They had set up on the pool decks of the resorts in Maui, offering respite from the sun for all the vacationers who had lost or forgotten their sunglasses.
It doesn’t take long in the Hawaiian sun to realize Maui is no place you want to be lacking protection for your eyes. The glare of the water and sand is heightened under the harsh sun, and many visitors realized normal sunglasses just wouldn’t do the trick.
Maui Jim created a lens that would offer full UV protection, polarized lenses that would ward off the glare, in addition to revolutionary lenses that would enhance colors naturally perceived by the eye, bringing the brilliant colors of the island to life.
Referencing that color and light are key parts of the human experience, Maui Jim sunglasses focus on showing off the full spectrum. On the brand’s website, they claim…
“The harsh glare of the Hawaiian sun is what inspired us to design a lens that not only shields the eye, but also improves the color, clarity, and detail of the world around. Designed with your comfort in mind, our PolarizedPlus2® technology reduces the impact of the sun’s harsh glare while offering relief from a number of long-term health risks.”
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Their first customers on that pool deck would buy Maui Jim sunglasses, then would immediately start to show off to others how great the lenses were, becoming salesmen for this small setup. Because of this immediate positive response, they realized they had a product others loved (and really needed), as evidenced by the loyal following and natural word-of-mouth marketing.
