{"id":29218,"date":"2026-02-06T07:50:22","date_gmt":"2026-02-06T12:50:22","guid":{"rendered":"https:\/\/www.ezcontacts.com\/blog\/?p=29218"},"modified":"2026-02-06T07:50:24","modified_gmt":"2026-02-06T12:50:24","slug":"are-these-contacts-for-astigmatism-why-were-redesigning-our-product-pages","status":"publish","type":"post","link":"https:\/\/www.ezcontacts.com\/blog\/are-these-contacts-for-astigmatism-why-were-redesigning-our-product-pages\/","title":{"rendered":"Are These Contacts for Astigmatism? Why We\u2019re Redesigning Our Product Pages"},"content":{"rendered":"\n

Online shopping can feel like a minefield! Figuring out how to find your ideal product is the first step, but then comes the checkout process, which can take forever.

Sometimes, as a business, it\u2019s easy to forget that the customer shopping journey should be as smooth as possible. But at EZContacts, when our customers ask, we listen. <\/p>\n\n\n\n

So here\u2019s some insight into how a simple complaint led us to redesign our product pages for contact lenses for astigmatism.<\/p>\n\n\n\n\n\n\n\n

How a Text Led Us to Overhaul Product Pages<\/h2>\n\n\n\n

It started with a text message from a friend, who happens to be an EZContacts customer. He’s a regular buyer of contact lenses, so it was a bit of a shock to see a text that started, “I have a problem with my order.”<\/p>\n\n\n\n

The customer had astigmatism, and he was buying new contact lenses. However, the contacts he bought weren’t suitable for astigmatism<\/a>. Our contact lens page didn’t make it clear to him that he was buying the wrong contacts.<\/p>\n\n\n\n

It was a head-scratching, ‘wait what?’ moment.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Our Initial Reaction To Getting It Wrong<\/h2>\n\n\n\n

Our first thought was, wait a second, the category the lenses were in was called ‘spherical lenses.’ You couldn’t miss it!<\/p>\n\n\n\n

We assumed that people with astigmatism<\/a> know <\/em>they need toric lenses. The product our customer was looking at was categorized under spherical lenses, and it didn’t say ‘Toric’ in the title. Plus, the lenses our customer was talking about didn’t have Cyl\/Axis input fields.<\/p>\n\n\n\n

Case closed, right? It was obvious to us they weren’t meant for astigmatism.<\/p>\n\n\n\n

<\/div>\n\n\n\n

But Then We Asked Him a Simple Question<\/h3>\n\n\n\n

\u201cHow do you know which lenses to buy for astigmatism?\u201d<\/p>\n\n\n\n

His answer changed the whole story.<\/p>\n\n\n\n

It turns out he doesn’t really know what the Cyl\/Axis values on his prescription mean. Plus, he doesn’t understand the differences between spherical and toric.<\/p>\n\n\n\n

He just knew from previous purchases that some<\/em> lenses said “for astigmatism” and some<\/em> didn’t.<\/p>\n\n\n\n

And that’s when it hit me\u2026<\/p>\n\n\n\n

We failed the grandma test.<\/p>\n\n\n\n

<\/div>\n\n\n\n

How the Grandma Test Applies to Online Shopping<\/h2>\n\n\n\n
\"Patient
Patient Getting Their Eyesight Tested<\/figcaption><\/figure>\n\n\n\n

The grandma test is a pretty straightforward concept and not as gimmicky as it sounds.<\/p>\n\n\n\n

If you’re designing a product page or website, and your grandmother, or rather anyone who isn’t very familiar with your products, can’t understand your site, then guess what?<\/p>\n\n\n\n

It’s a fail.<\/p>\n\n\n\n

So the short story is that we realized we were using too much contact lens jargon. Most people don’t know these terms or the differences between spherical and toric lenses<\/a>. <\/p>\n\n\n\n

All they know is that they’re having a problem with their vision. And so, they go to the doctor to get a prescription, and now it’s time to buy contact lenses.<\/p>\n\n\n\n

We forgot that it should be as easy as possible for any and every customer to find the right lenses.<\/p>\n\n\n\n

It shouldn’t be rocket science, and we shouldn’t use language that only optometry experts understand. After all, the average person hasn’t memorized what Cyl\/Axis means, and we’re here to make our customers’ lives easier, not harder.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Shopping for Contact Lenses for the First Time<\/h2>\n\n\n\n
\"Box<\/a>
Box of Eiyan Contact Lenses <\/figcaption><\/figure>\n\n\n\n

As retailers of contact lenses, it’s easy to forget that countless everyday customers are first-time contact lens buyers. And they’re confused.<\/p>\n\n\n\n

After all, even longtime wearers don’t always understand their prescriptions. It’s no surprise that medical terminology isn’t exactly easy to figure out.<\/p>\n\n\n\n

So, we’ve decided to make our product pages more straightforward.<\/p>\n\n\n\n

<\/div>\n\n\n\n

What We’re Changing<\/h2>\n\n\n\n

We are working on adding clear callouts to our contact lens pages. This includes:<\/p>\n\n\n\n